We believe everybody deserves safe skin products, especially for their loving children. We did tons of research to exclude potential irritants from our ingredient lists. Our products are used by our own babies. We will never make any compromise on product safety as no parent will ever compromise on their children’s wellbeing.
We believe that more ingredients in the product mean more risks due to unforeseen or unpredictable chemical interactions. Therefore, we made our formula as simple as possible by eliminating any fragrances and other ‘enhancers’ to minimise the risk and to keep our ingredient list as transparent as possible.
We believe natural ingredients should be used to substitute potentially harmful chemical ingredients whenever possible. When developing our formulas, we carefully examined every potential ingredient and chose only those from the more natural sources, even if they are more expensive.